CTA Tabs ‘Nextgen TV’ Brand, Logo for ATSC 3.0-Based Tech | Light Reading

In advance of ATSC-3.0 IP-enabled broadcast transmission in 2020, the Consumer Technology Association (CTA) today announced “NEXTGEN TV” as the go-to-market name for this groundbreaking television technology. In coordination with broadcasting companies, device manufacturers and standards engineers at CTA’s Technology & Standards Fall Forum, the association also unveiled the NEXTGEN TV logo for devices meeting newly developed ATSC 3.0 interoperability test specifications.

Source: CTA Tabs ‘Nextgen TV’ Brand, Logo for ATSC 3.0-Based Tech | Light Reading

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