Rugby World Cup: 30% to use catch-up

A study by GlobalWebIndex, a supplier of audience insights to the global marketing industry, has found that 30 per cent of fans already anticipate they will use ITV Hub to catch-up on the games.

Conducted among 1,967 UK consumers, the survey shows 44 per cent of UK consumers will be watching Rugby World Cup with half of this audience stating they will be watching ‘most’, if not all matches. In fact, 14 per cent of Rugby World Cup fans – who will watch most of the games – state they will be travelling to Japan to see the games in person.

Source: Rugby World Cup: 30% to use catch-up