Three-quarters of US households take up SVOD service

Revealing the soaring popularity of the platform in the country, 74% of all US households have at least one subscription video-on-demand (SVOD) service — up from 64% in 2017 and 52% in 2015 — says a study from Leichtman Research Group (LRG).

Source: Three-quarters of US households take up SVOD service

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