How OTT Platforms Fit Into The Complicated TV Landscape | AdExchanger

Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon.

Source: How OTT Platforms Fit Into The Complicated TV Landscape | AdExchanger

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