IET: John Logie Baird Lecture – Who’s Watching Who? » Fairmile West Consulting

Data has become the currency of the modern Internet age, encompassing our offline life, online life and entertainment experiences for analysis, targeting, recommendation, addressability, usage analysis, and operational support.

This data is exposed in both directions, both towards the consumer of services and the provider of services and occurs everywhere to the extent that we are now the most surveilled society ever, without everyone really understanding this.

The lecture will bring together key protagonists in this new world, from all perspectives (Broadcasters, Content Originators, Platform Operators/MVPDs, Operational Support, Recommendation providers, Advertisers, Technology Vendors and the users of systems (the audience!)) for an interactive presentation about TV viewing data and to discuss the impacts of just who is watching who.

Source: IET: John Logie Baird Lecture – Who’s Watching Who? » Fairmile West Consulting

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