IHS: Non-linear becoming TV format of choice

Total cross-platform television viewing times across the US and major European markets are declining as consumers increasingly turn to non-linear platforms as a substitute for traditional TV viewing, according to IHS Markit.

Excluding social media, total average daily video viewing time for the countries analysed stood at 273.7 minutes per-person per-day in 2018. This compares to a peak of 284.3 minutes in 2013, when linear viewing held an 87 per cent share of total viewing in contrast to a 67 per cent share in 2018.

Source: IHS: Non-linear becoming TV format of choice

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