Channel 4 unveils custom VoD audience targeting

At the Channel 4 Upfronts event in London, Chief Commercial Officer Jonathan Allan announced to members of the advertising community the development of a new first in broadcaster VoD advertising.

Codenamed “Project Agora”, this Channel 4-developed technology will enable advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time. Channel 4’s 20 million active registered viewer base offers a segmentation opportunity unrivalled in the broadcaster VoD market.

Source: Channel 4 unveils custom VoD audience targeting

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