RTL and ProSiebenSat.1 ink addressable TV joint venture

In an aim to combat global players like Google, Facebook and Amazon, Germany’s two major commercial TV broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a 50/50 partnership for addressable TV and online video advertising.

Source: RTL and ProSiebenSat.1 ink addressable TV joint venture

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