Survey: 72% deem advertising on SVoD unacceptable

A survey conducted by research consultancy Differentology reveals that almost three quarters (72 per cent) of UK SVoD subscribers do not consider any form of sponsorship or advertising on their services as acceptable.

The study, called VODyssey, surveyed over 2,000 UK consumers to explore consumer sentiment on SVoD services.

Source: Survey: 72% deem advertising on SVoD unacceptable

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