Report: US streaming viewership up 72% YoY

Conviva’s Q1 2019 State of Streaming TV report show that while adoption of streaming is increasing in the US, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is critical as streaming TV providers look to increase viewer retention and monetisation.

Source: Report: US streaming viewership up 72% YoY

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