Study: Europeans increasingly using multiple TV sources

Findings from a study – TV Universe – UK, Sweden, Germany: How People Watch Television Today – from entertainment metadata specialist Gracenote and digital media analyst firm nScreenMedia, focusing on pay TV, free-to-air and online TV viewership in major European countries, reveal that TV viewing has become a complicated undertaking for European audiences, who juggle multiple services to get all the video content they want and access those services across multiple devices.

Source: Study: Europeans increasingly using multiple TV sources

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