Analysis: International sports win largest audiences in China, India

Research from Ampere Analysis reveals that international sports leagues outperform domestic competitions in two of the world’s largest markets – China and India. These markets have recently been added to Ampere’s own consumer research service, now covering 41,000 internet users in 20 markets. Although major international leagues have already identified and targeted these countries, both China and India have unique traits in their sports preferences and audiences which continue to present significant opportunities for savvy rights owners and media players.

Source: Analysis: International sports win largest audiences in China, India

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