Can UHD add to the ‘premium-ness’ of content?

Last month, we hosted a round table at the Connected TV Summit in London. We both represent the Ultra HD forum and so agreed with the organisers to address the question of what Premium content is in 2019. Attendees from a variety of companies including Ampere Analysis, Verimatrix and Synamedia joined us.

Can UHD add to the ‘premium-ness’ of content?