Forecast: Smart TVs 81% of total TV sales in 2024

Analyst and consultancy firm Ovum predicts TV market will have multiple drivers in the forecast period. There will be steeper smart TV/4K TV growth in developing countries over the next few years as first-time smart TV consumers in these markets begin to purchase the devices en masse.

Source: Forecast: Smart TVs 81% of total TV sales in 2024

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