4C acquires iQ Media stake

Marketing technology company 4C Insights and real-time TV intelligence specialist iQ Media have announced investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax. Kinetiq will serve as a unified TV intelligence network, offering paid and earned media measurement, monitoring and signalling across local, national and global markets.

Source: 4C acquires iQ Media stake