15% of U.S. households have a DTC channel subscription

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Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, Direct-to-Consumer (DTC) channel adoption rates grew three-fold over the last three years to reach 15%t of U.S. households, according to The NPD Group.

Source: 15% of U.S. households have a DTC channel subscription

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