Survey: 42% of US say “no ads” top reason for SVoD

Faced with an unprecedented array of digital media sources, US consumers are taking their entertainment matters into their own hands and piecing together their experiences across multiple services (pay-TV, streaming video, gaming and music) to access their favourite content, according to Deloitte’s 13th edition of the Digital Media Trends survey. The average US consumer now subscribes to three streaming video services, with 43 per cent of consumers subscribing to both streaming and traditional pay-TV services.

Source: Survey: 42% of US say “no ads” top reason for SVoD

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