Once upon a time, 4K TVs were just a pipe dream. Pie in the sky. A beautiful, but unrealistic dream for consumers, and a nightmare for content providers.
However, for a small portion of us – those who binge on Netflix and Amazon Prime like it’s our day job – it’s a dream that’s slowly becoming reality. Sure, we might not see massive adoption numbers (even newly formed 8K Association says global adoption of 4K is only sitting at 15%) but it’s happening.
Why then, if we’ve just barely adopted 4K, are TV manufacturers pushing for 8K? Does anyone actually want them? We spoke to industry analysts to find out.