Simulmedia launches TV marketplace for Direct-to-Consumer marketers

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Simulmedia, the only advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, today announced it has launched a marketplace specifically designed for direct-to-consumer marketers.

The marketplace, called, uses bidding, small daily minimums, fast, bottom-up reporting, and distribution across more than 200 billion national TV ad impressions weekly from top cable and broadcast networks. D2Cx offers the most inventory ever combined in a single marketplace, more automation than has ever existed for TV, and total transparency, empowering brand direct marketers to target a wider audience, acquire new customers, and scale their businesses.