Amazon EPL deal: Industry reaction

Following the news that streaming giant Amazon is to become a player in live coverage of English Premier League football from the 2019/20 season onwards, a number of industry observers have shared their thoughts on the development with advanced—

“While the immediate reaction will be to see this as a long-term threat to Sky (and BT (and other Pay-TV operators globally), we do not see that as the case,” say analysts at investment bank Liberum. “We see Amazon’s primary rationale for buying the rights as a way to boost takeup of Amazon Prime, whose customers purchase an estimated >20x more on Amazon than ‘normal’ Amazon customers,” they note.

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