As Netflix Upends the Industry, 86% of the Content People Consume Is Still Ad-Supported

Netflix has upended the TV industry, forcing all of its network and streaming rivals to devise new ways to fight back against the company this year. The biggest threat has been to the ad industry, which has resulted in a number of networks—including NBCUniversal,truTV and Paramount Network—reducing their ad loads to compete with advertising-free outlets like Netflix, Amazon, HBO and Showtime.