Analyst: 75%+ of video viewing is mobile

In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to resesarch firm eMarketer’s first-ever global digital video forecast report.

With mobile phones being the entry point for Internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4 per cent) of digital video viewers to use their mobile phones to watch digitally streamed content.