UK TV Ad Revenues Fell Two Percent in 2017 says WARC/AA

Ad revenues for TV in the UK shrunk by two percent in 2017, the first annual dip since 2009 according to estimates from WARC and the Advertising Association (AA). However the Advertising Association/WARC Expenditure Report’s results for the UK ad industry as a whole were positive, showing 3.5 percent year-on-year growth in Q3 driven by the strong performance of mobile advertising.