ATP Media 4K and 1080p HDR tech trial at Nitto ATP Finals favours HD over UHD

The broadcast production and distribution arm of the ATP World Tour, ATP Media, carried out a live 4K HDR versus 1080p HDR test at the Nitto ATP Finals in November 2017 at The O2, London, with technology provider Gearhouse Broadcast. The test was designed to compare the two production formats in a live tennis environment side by side as part of ATP Media’s commitment to trialling the latest technologies to advance its offering, and it seems that 1080p HDR has come out on top.