Netflix’s subscriber growth rate in the UK was surpassed by both Amazon Prime and Now TV this year according to UK measurement body, the Broadcasters’ Audience Research Board (BARB). Netflix remains the dominant subscription video on-demand (SVOD) service in the UK, but its growth rate is slowing down, while rivals are gaining pace.
http://videoadnews.com/2018/01/09/amazon-prime-and-now-tvs-growth-rates-both-outpace-netflix-in-uk/