Analyst: TV Everywhere threatens TV’s primary revenue stream | Rapid TV News

TV viewers, to paraphrase a British Prime Minister, may feel like they have never had it so good, but a leading industry analyst is warning that efforts to offer content any place, any time, over any device may be threatening the prime revenue source of advertising.

According to BTIG’s Richard Greenfield, rapid uptake of time-shifting DVRs and the emergence of place-shifting technologies such as Slingbox, video-on-demand and over the top services such as Netflix are permanently altering consumer behaviour, “cementing consumers’ lack of interest in advertising.”

via Analyst: TV Everywhere threatens TV’s primary revenue stream | Rapid TV News.